My Kitchen & My Tea – Centre City, New Plymouth
Build Type: Retail Interior Fit-Out | National Franchise Rollout
Profound Group was proud to deliver a high-end retail fit-out for national franchise My Kitchen & My Tea within Centre City, New Plymouth. This dual-outlet space forms part of the brand’s retail expansion strategy, with a modernised bubble tea bar and Asian fusion food kiosk designed to enhance both customer experience and visual identity in a high-traffic environment.
The project was delivered in collaboration with the franchise brand team to ensure a faithful representation of My Kitchen’s national design guidelines while introducing bespoke elements to suit the mall’s spatial layout and Centre City’s customer demographic.
Key Features:
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Custom retail fit-out for a national food & beverage franchise
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Dual concept integration: Bubble tea bar (My Tea) + Asian kitchen (My Kitchen)
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Bold feature signage and illuminated brand identity wall
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Bespoke seating and waiting zone with built-in wall lighting and screen displays
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Premium finishes including natural timber panelling, tiled surfaces, and LED feature lighting
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Fully compliant food preparation areas, fitted with stainless steel, filtered water systems, POS cabinetry, and retail fridges
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Compact but efficient back-of-house layout maximising usable kitchen space within a kiosk footprint
This project demonstrates Profound Group’s ability to execute brand-focused fit-outs in retail and food court environments, managing both aesthetic requirements and functional constraints within a busy commercial setting. With clean detailing, precise joinery, and attention to customer interface points, this fit-out reflects the evolving expectations of retail hospitality.
Whether it’s a small kiosk or a flagship retail space, Profound Group specialises in building engaging, high-quality environments that help businesses bring their brand to life.
